SEO Strategy for E-commerce Website
The internet now serves as the primary window of opportunity for millions of potential customers. While that has opened up a goldmine of business opportunities for the e-commerce sector. In order to capitalize on these opportunities, you must stay ahead of your competitors and in order to do that, you must create a solid SEO strategy.
SEO is important for all e-commerce businesses, and particularly successful ones, that have a huge audience. SEO strategy must be integrated into the overall marketing strategy such as social media marketing, advertising, content creation, and so on.
So in this blog, we will discuss SEO strategy which can help you in ranking your product/service page higher in the search results in a very cost-effective manner.
E-commerce SEO - what is it and why is it important?
SEO for eCommerce websites is very important for increasing sales and profitability. SEO helps search engines to discover and display website information to users. If you want people to find your website, when they search online, you need to rank as high as possible. In other words, SEO helps to improve the user experience when they visit a website by improving the search engine ranking.
Doing SEO for e-commerce sites is cost-effective as compared to paid search. Furthermore, adblockers might impact the efficiency of paid search results. Having all the advantages of SEO in mind, it is important to optimize the e-commerce site for search engines.
Are you interested in finding out how to boost your e-commerce site's rankings in search engines? Read the below strategies to find out.
Keywords Research
Keyword research is the most crucial part of SEO. Your keyword strategy is the only way to work with search engines to get better results for your search terms. However, you need to use the right keywords for your products and services. Choosing the wrong keywords can ruin your whole marketing campaign. This requires a bit of knowledge about the eCommerce industry. You should do keyword research only for the Home page and product pages. Don't do keyword research for static pages including the About Us page, FAQ page, Blogs, and Contact Us page.
To do the keyword research, we suggest you use the most popular tool known as Ubersuggest. You can easily find semantic as well as long-tail keywords on their website. Note down all the keywords related to your product or service that are required for SEO. Remember, not to choose very broad or competitive keywords. This will increase the bounce rate leading to a reduction in conversion.
Analyze your competitors
There are several things you should do before you begin an SEO campaign for your store. Conduct competitor research- this will allow you to see what are the most popular products your competitors are selling. This will allow you to get a clear picture of the SEO strategy they are using.
If you are doing SEO for the first time then start with examining your competitor's website. By doing this you will get extremely important insights regarding the keywords and content.
The main thing to focus on is Keywords, Domain authority and, Page authority (It basically tells how likely your website will rank in search engines).
Examine their Home page/Product page and note down the keywords that they have used on their website. To do this effectively you can use the free MozBar Extension on browsers like Chrome and Mozilla.
If your competitors have higher Domain authority and Page authority then you should not go for that keyword because it will be very hard for you to rank your website. Instead, you can focus on other keywords. Make sure that the keywords you use are balanced and both specific to your product and relevant to your customers.
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Keyword cannibalization
Keyword cannibalization is a huge problem for SEO. When several pages on the same website try to rank for the same keyword, then keyword cannibalization occurs. It creates duplicate content and can lower your rankings. To prevent keyword cannibalization, create an excel listing of all the keywords with the page URLs that you are trying to rank. You will find all the duplicate keywords, sort them out, and fix those pages accordingly.
The Benefits of Schema Markup for e-commerce SEO
The concept of Schema Markup is relatively new and extremely powerful for SEO. The benefits of schema markup for e-commerce SEO are huge. It can significantly improve your conversion rates, both for new customers and old customers.
What is Schema Markup?
Schema markup (schema.org) is a structured data vocabulary founded by Google, Microsoft, Yahoo, and Yandex that allows search engines to understand websites in a better way to provide users with rich results.
There are many benefits to schema markup for e-commerce. It helps to increase your search engine ranking, especially for less popular websites. Having schema markup on your website can also increase your conversion rates because customers will see the information on the search engine results page (SERP).
Schema allows search engines to understand your website better- it means your website will show up higher in the SERPs. And best of all, it's easy to enable.
Types of Schema Markups
You can use the following tool to do Schema Markup for SEO:
Rich Results Testing Tool
Rich Results is a data structured testing tool by Google. It is used to check the structure if it is valid for Rich results or not. You can also preview the pages to see how the content will look.
How to use the Rich Results Testing Tool?
Go to the Rich Result Test page, enter the URL of the page or enter the code you want to test. Testing can be done with a smartphone or desktop crawler. If your page is already up, it's a good idea to select the URL option. You will be able to see if the page qualifies for rich results or not, as well as preview these rich results and view the rendered HTML code.
Use of Rich Snippets
Rich snippets are pieces of code that help search engines organize information. This extra information is generally extracted from the Structured Data section of a page's HTML code. Reviews, Ratings, Product Pictures, or even videos are all common forms of Rich Snippets.
If you search any product description on Google it will display at least one type of rich snippet for that product. Rich snippets provide an immediate boost to your SEO rankings. Visual pictures, ratings, and reviews are very effective for e-commerce websites since customers are highly influenced by them, which increases the CTR (Clickthrough Rate), hence increasing sales and profits.
Conclusion
If you wish your e-commerce should have thousands of daily visitors then you need to implement a very solid SEO strategy. A small change in SEO can result in hundreds of additional sales. SEO doesn't require much time if implemented properly.
By following the step-by-step instructions systematically discussed in the blog, you will be able to rank on the first page and even in the top three results, which will increase your visitor's rate and eventually your profits.
If you find this blog useful, please share it so that we can help as many e-commerce stores as possible.
If you don't have enough time to deal with all of this, don't hesitate to contact us at +91 84596 30022 or Visit us - www.mplussoft.com
We would be delighted to help you!