From taking you to the next level in digital marketing to increasing your brand awareness, video marketing is probably the best tool to do this. Businesses know the power of video. If used correctly, it can be a great marketing tool to connect with existing customers and potential customers. It is one of the most powerful tools for spreading the word about your brand or business. Video marketing makes you more effective at every stage of your customer’s journey, from awareness to lead generation to get people to buy. Video marketing can also build trust and enhance customer relationships. Businesses use a variety of platforms and apps to market their products online, so let's explore tips and strategies in case you want to get serious about video marketing with your business.
Product Videos Marketing
Previously, companies used to advertise their products by erecting banners on the roadside or by distributing pamphlets, but now the world has changed and now they are using online videos very smartly to promote their product or services. Videos are great for engaging the audience as it evokes strong emotions.
Videos are an excellent way to humanize your business and can put a face on the company. You can do this by shooting a video yourself or hiring someone to shoot one for you. A lot of smaller businesses don't have the time or resources to make videos for every product they sell. But if you're willing to invest the time, it can be worth it to create videos for each product. Once you've chosen your product, the next step is to create the videos for it. Here are some things to keep in mind when creating your product videos:
In the product video, don’t just show off your product instead you should illustrate how it will enhance the end user's life. With your product video, try to address the questions like- How does your product work? What problem does your product solve?
Show Unique Selling points (USP) of the product in a very sophisticated way so that the target audience can understand what the product is all about.
Demonstrate the product in action as it is being used by someone.
Attach the specification of the product in the description box or in the comment section, so that customers can get a brief idea about the product after watching the video.
In the description box, attach a buying link as well as links to your social media pages.
Collaborate with influencers/Influencer Marketing
Teaming up with social media influencers or public figures is the best way to promote your product and create brand awareness because Influencers know which products to promote and how to do it effectively.
If you can get influencers to promote your products, you won't need to spend as much on marketing. It's important to develop relationships with influencers because that will give you access to their audience. Influencers are the people who are excited about the product and can communicate that excitement on social media with their audience.
The benefits of influencer marketing
Your video will get enormous reach.
Followers and visibility of your social media pages can be increased quickly.
Instant boost in sales.
A strategy for reaching influencers
Influencers should be shortlisted based on the niche of the product and demographics. For example, if you're promoting men's grooming products then connect with the influencers who are already promoting similar products. You will get a ready-made target audience this way.
Collaboration with influential personalities can cost a lot, so you should consider the amount before making a decision.
If you are low on budget thenreach out to micro-influencers having followers between 10,000-50,000, this will generate a good amount of traffic to your website.
You can use Outreach Marketing to connect with individuals or organizations that may be interested in doing business with you. To do this draft a brief email and describe your business goals, and explain how they can help you in achieving those goals and what they will get in return.
If they are ready to collaborate with you then explain to them clearly your purpose of collaboration and make a strategy about the topics they will be covering in the video.
Before the video is being published, judge the video as per your requirement and if you think that things can be done differently and want any changes then ask them openly about it.
In today's marketing landscape, influencer marketing is a strong weapon. However, there is no one-size-fits-all approach to influencer marketing. In order to determine what works and what does not work for your product, you must be willing to try new things.
Viral Video Marketing
Viral videos have become increasingly popular in the past few years. Every second thousand of videos are shared on social media and it has become an integral part of our daily life. Viral video marketing is the process of promoting videos that attract a large number of viewers in a short period of time. Many businesses and brands create these viral videos. These videos are usually created to promote a specific product or service. A viral video can also be created in response to a news story, disaster, or other events that inspire people to action. Many people feel that a video goes viral organically but it, not the case, advertisement gives the video boost in the initial stages and after that, if the audience finds it appealing then it is shared tremendously.
A few things to keep in mind when creating viral videos.
Video Title - Titles should be specific, provocative, and appealing. Include information that will grab people’s attention like a heading that will make the audience curious. Remember don’t use clickbait, because it will impact your business negatively.
Video Content - This is the most important part of making viral videos. You should focus on compassion, humor, or any other happy feeling while making viral videos. All viral videos are not humorous but most of them are amusing. Additionally, there are some videos that are specifically designed for a certain kind of comedy. There are some pieces of content that are intended to shock viewers so they are motivated to share them.
Video Duration- Make your video as short as possible because the attention span of humans is decreasing day by day. Your videos should be at least 10 seconds long and can go up to a few minutes.
Make it appealing - The best videos are those that elicit emotions, sympathy, and wittiness to get viewers' attention.
Time of publishing- Remember that Weekends are the best time to publish your video content because most of the people are free at that time.
You can make videos based on the topic like:
Current events are trending on social media platforms.
Partnering with NGOs to support community organizations with donations.
Awareness regarding social issues in society.
Your social media pages can be used to educate your audience about social issues.
Make a video on sustainability practices like waste recycling.
Personalized Videos are a relatively proven way to get more visitors to your website. Now there's a way to do this without even leaving your desk using a personalized video marketing campaign. Personalized videos are videos that are individually created for a specific audience or user. By implementing this, the conversion rate increases significantly as well as the audience's trust is deepened.
Having a short video embedded in your website showing users a greeting message when they sign up or a Thank You message when a customer purchases a product are some examples of personalized video content.
Many people might believe that there is a great deal of work involved in doing this, the truth is that there are many tools available in the market that will automatically fetch the data and can make endless amounts of videos in a matter of seconds.
Various chrome extensions are available to create personalized videos on the go, such as Wistia's Soapbox and Vidyard's Go video. Robotium and Promo are the tools that use artificial intelligence to create automated video content.
What's more, video is cheap to produce, meaning you can gain an audience really quickly with little investment. What is the future of video content marketing? This is a highly debated topic. With new technology, creating customized video content for your audience is now more feasible thanks to automation.
Short Video Marketing (Reels)
Reels or Short videos are a tactic used by businesses to boost their presence on social media and draw in new customers. They are called Reels on Instagram and Shorts on YouTube, and they are typically one minute long. The goal of a reel is to get your prospect’s attention through either a compelling personal story or a how-to-do video. Some experts say the key to making a good reel is to create something that people want to watch on a daily basis. You can try to provide them with simple how-to-do something cool with your product. Demonstrate the real-life benefits of your product in action. Making behind-the-scenes videos can also establish trust. Everybody knows about your products, thanks to daily promotional posts. However, a quick sneak peeks behind the scenes will create wonders. It doesn't have to be necessary regarding your business, you can shoot anything you like. For example, if you have an e-commerce store then you can shoot the product packaging video. By doing so, you will develop a relationship of trust with your customers.
Animated Video Marketing
Animated video is another kind of marketing strategy that can engage your audience instantly and help you stand out in the sea of content. There’s no better way to engage an audience than with an animated video that compares your brand to others, motivates your audience, and captures their attention. Many people find animated videos on social media more compelling than text posts, which is why this type of social media content should always be at the forefront of your mind.
Animation is the technique that animators use to express their creativity in video form. Animation can be difficult to get right, but with a little practice and direction, you’ll be able to create something remarkable which will lead to a steady stream of new customers, more sales, and more exposure for your products or services. Creativity is an irresistible force behind animation, inventing and producing new ideas. It is hard to resist the lure of something that looks like it could be an alternative universe whereas reality is everything that we know and experience. There are various free websites you can start with to make animated videos for your product or service like Canva and Animaker and if you are not confident about the video-making process then you can hire someone to do the job. You can find talented animators on freelancing websites like Fiverr or Upwork for as low as 5$.
If you have an e-commerce business then one of the best things you can do in promoting your products online is to create unboxing videos. These are videos that show off all the amazing features of a product in a fun and exciting way. You can upload them to YouTube or any other social media sites where your target audience can enjoy them.
Make catchy thumbnails so as to increase the click-through rate. The purpose of these unboxing videos is to let potential customers know what they will receive in the packaging before they even buy the product. Offer detailed information about your products in an unboxing video. The packaging of products should be in proper condition.
It is an important element in keeping your audience interested and engaged throughout their viewing experience, so be precise in your content. You can also approach various influencers who have unboxing channels, they might promote your product, you only have to send the product to them and ask for a review. Remember the influencers you choose should love your product and have the excitement to unbox it, not criticize it. You may use the same strategy discussed above in the blog to approach the influencers. Unboxing videos are time-consuming and work-intensive, but their potential for sales makes them worth the investment.
Localized video marketing campaign
A localized video marketing campaign means creating and promoting videos that are specifically aimed at a local audience or it is used to promote products or services in specific geographic locations. We are at a stage in the digital marketing game where businesses are increasingly looking to localize their video marketing campaigns. The creation of video content in specific languages can help small businesses increase brand recognition and exposure. Making videos in the local language can help potential customers understand your product in a more easy way.
This strategy can be used to market your product or service by using local language in videos where your target audience resides. You can also make videos about meeting up with local people in real life who are ready to share their feedback about the product and help spread the word about your business. You can also add subtitles in different languages if making videos in the local language is not possible. While it won't have a major impact, however, it will definitely help in converting hot leads. Every customer has a unique perspective on life. It depends on where they live and what culture they follow. It is definitely easier to increase sales when you communicate in their native tongue.
The benefits of video marketing campaigns are very much clear with their rising popularity and demand among business owners nowadays.
Experts consider video marketing as one of the most powerful forms of digital marketing. By creating a video that catches your audience's attention and interest, your business's chances of success will increase. That might sound like a bit much for a simple video, but if it has the power to influence a purchase decision, it is light years ahead of competitors that only rely on text or images marketing. All the strategies discussed in the blog can be applied to your business, and the best part is, it is cheaper than traditional methods and will also help you gain more customers.
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