Ecommerce, also known as electronic
commerce or internet commerce is a business model that lets firms and
individuals buy and sell things over the internet. There are some pretty major
examples of eCommerce businesses that took up their residence over the World
Wide Web like Amazon.com Inc, Warby Parker, Toms, and the list goes on. New
studies projected that worldwide retail eCommerce sales will typically see its
conversion rate hovers from an average of 1.77 percent in January 2020 to 1.94
percent in January 2021—a year-over-year increase of 9.6 percent.
But your goal isn’t to be average, right?
So, let’s take a look at some of the most
effective ways that will influence users to pay for your products and services,
enhancing your e-commerce conversion rates.
persuasive design and copy
No one wants to shop at an ugly store, so when the user visits an
eCommerce website, they would prefer the best user-friendly eCommerce platform.
If your site isn’t designed in a manner that keeps your visitors on the
page, then your visitor won't stick
around on your site. So, your site should be :
That said, your site needs to be:
Good eCommerce web design is all about
using the right colors, fonts, images, words, and graphics to provide a great
user experience and present your shop in the best light.
navigation simple and easy
If you walked into a brick-and-mortar retail store that had a haphazard road,
what would you do? You almost certainly would turn right around and walk
Well...the same goes for your eCommerce
Your website design should be simple and
straightforward so that your visitors can find what they’re looking for quite
literally at one click of a button. Making navigation simple and easy is all
about making parent categories prominent, introduce your subcategories,
noticeable search bar, and stick to a simple navigational design.
shopping via social media platforms
Social media for e-commerce has become a critical element to Drive Traffic to Your eCommerce Site and boost your sales.
Your brand almost certainly requires such presence, right?
While simply advertising and/or creating an
organic presence on channels such as Facebook and Instagram aren’t exactly
anything, it's also about Interacting with followers, Participating in groups,
Hosting live chats, and more to share
helpful information and building trust.
as informative as possible
Your eCommerce website design should
attract potential customers, providing
every detail about your product descriptions to bring them to life. Another
tactic to add the An additional information section details frequently asked information
on specific product or category pages as appropriate.
various forms of social proof
Online reviews are rapidly gaining importance. Highlighting the importance
of a good online reputation, a new survey found that 84% of consumers trust
recommendations from friends, family members, and peers over any other type of
marketing or advertising content. In a world where virtually anyone can create
an eCommerce site overnight, shoppers rely on reviews and then decide to
purchase or not. Showcase various forms of social proof includes Creating
user-generated content, including reviews on your site so that shoppers rely on
reviews to confirm that they can trust your brand.
multiple discount options
Being provided discounts and promotional
offers makes consumers more likely to create an effective promotional campaign
that spurs engagement and conversion. For the vast majority of consumers,
discovering discounts, coupons, and other deals is hard to resist, there’s no
denying that. About 93% of Shoppers Use a Coupon or Discount Code that is
seeking a good deal for your eCommerce site. You simply provide the percentage
of the individual’s total purchase once they spend a certain amount in a
single transaction or you can provide valid coupons, discounts, and deals.
are a few proven techniques for improving eCommerce Conversion Rates such as
Providing multiple payments and delivery options, Providing a persistent
shopping cart, and adding Subscribe CTA. There are so many things that you can
do to improve your conversion rate and look for ways to improve your site to
boost your business and create brand awareness. So, start implementing from
today, and keep on going until you’ve created a well-oiled,