How Product Thinking Will Change Your UX Design

19-Jul-21 Mplussoft

How Product Thinking Will Change Your UX Design?

UX the design addresses all features of how a product or service is perceived that makes the user's life easier - how it looks and the user interaction. When it comes to finding a solution, the design team should adopt a new method called "Product thinking" to approach their work. So, in this blog, we will discuss what exactly is product thinking, and how it will be beneficial to both UX and product management.

What is Product Thinking?

Designing is easier when you start with the answers while thinking about products, and UX designers should be able to answer the following questions first: What Problems Do You Solve for Your Customers? (User problem). For whom are we doing this? (Target audience). What Value You Add (Vision). How are we doing this and what strategies do we want to achieve? (Goals).  These questions will give you an idea, and,  Only then it make sense to think about what exactly we are doing (Features). All these questions are summed up as product thinking. In simple words, product thinking is the way to understand the problem from the user's perspective, and design to build better products. For example, Great companies like Facebook, Apple, etc. produce products by setting the product vision and roadmap first to deliver it.

The founders of those companies train their employees to follow a four-step approach - Set a business objective, and Generate solutions. discuss solutions, and conclude.  Interaction Design and Visual Design tend to improve a design's/product's aesthetic appeal or make it stand out in the competition, though they can't make the product meaningful. Learn to create a problem-solution fit first based on the user perspective, as the most basic requirement for any product, is that somebody needs it.

Product Thinking Methodologies

Product Thinking asks questions that a designer needs to find answers to develop products. There are five methodologies  or you can say five Key questions for Product Solving, and to find the answer to the problem (5 W's and an H)

  • Who
  • What
  • When
  • Where
  • Why
  • How

From a Product Thinking standpoint, we arrange the caveat for what we want to solve in the form of the question "Who and What."

What is the expectation of our users?

Who's experiencing it?

Who's involved in solving it?

To solve problem-solving skills, the main trick is that you still need to assemble the proper teams to address the "What" part of the equation.

Next, come, At its core, design thinking -a a problem-solving methodology that must be done by product and developer teams to solve the problem from a customer's perspective. The only true source for the solution lies in solving problems by prioritizing the consumer's needs starting with "Who" is impacted by the problem.

It can not begin without a deeper understanding of understanding users' experiences, motivations, and problems. Now that we know what customers need, and how they think, we can deduce how to solve it.


The Power of Product Thinking

Thinking about products gives designers to create their customer experience strategy.  If you as a designer can understand what is your customers' perception of your brand, It helps you understand the user experience of a product as a whole; not purely as Interaction- and Visual- Design of features. It gives the power to make the right decisions, solve real-world user problems, and thus reduces the risk of creating something that no one wants.

If you want to build a product that stands out, you must focus on building the right features for the right people.

The key benefits of power thinking are as follows:

Knowing and understanding customer needs is at the centre of every touchpoint, and You'll get a better understanding,  identifying, and analysis of how your product can meet the needs of your customer. Product thinking tells you where the real opportunities are for growth and give a deep understanding of the ROI of any product. With the help of that,  you can continuously grow your product and achieve a return on investment.

The sooner you make a change, the faster you can move, and product thinking enables you to change your product quickly depending upon the feedback you receive. Achieving product-market fit is key to a successful business and Your product will have a better fit with changing customer and market needs. You'll be able to introduce real customer insights to real products before they launch., and can also validate actual benefits and learn from what you deliver. You'll optimize the profit from your product
Thinking in products gives a clear sense to the designer of what's important to users, and makes sure designers build the right features for the right people and tackle real problems people have in the right direction. It enhances the ability to make well-informed right decisions that define the success of your products.  As Product Management and UX Design Products are closely connected to the product, product Thinking helps them to work on work on the expression of the idea and therefore leads to stronger products. And that's exactly what Product Thinking is,  the next big thing in UX Design.