UX the design addresses all features of how a product or service is perceived that
makes the user’s life easier - how it looks and the user interaction. When it
comes to finding a solution, the design team should adopt a new method called
"Product thinking" to approach their work. So, in this blog, we will
discuss what exactly is product thinking, and how it will be beneficial to both
UX and product management.
What is Product Thinking?
Designing is easier when you start with the
answers while thinking about products, and UX designers should be able to
answer the following questions first: What Problems Do You Solve for Your
Customers? (User problem). For whom are we doing this? (Target audience). What
Value You Add (Vision). How are we doing this and what strategies do we want to
achieve? (Goals). These questions will
give you an idea, and, Only then it
makes sense to think about what exactly we are doing (Features). All these
questions are summed up as product thinking. In simple words, product thinking is
the way to understand the problem from the user's perspective, and design to
build better products. For example, Great companies like Facebook, Apple, etc.
produce products by setting the product vision and roadmap first to deliver it.
The founders of those companies train their
employees to follow a four-step approach - Set a business objective, Generate
solutions. discuss solutions, and conclude.
Interaction Design and Visual Design tend to improve a design's/product's
aesthetic appeal or make it stand out in the competition, though it can’t make
the product meaningful. Learn to create a problem-solution fit first based on
the user perspective, as the most basic requirement for any product, is that
somebody needs it.
Product Thinking Methodologies
Product Thinking asks questions that a designer needs to find answers to develop products. There are five
methodologies or you can say five Key
questions for Product Solving, and to find the answer to the problem
(5 W's and
From a Product Thinking standpoint, we
arrange the caveat for what we want to solve for in the form of the question
“Who and What.”
What’s the expectation of our users?
Who’s experiencing it?
Who’s involved in solving it?
To solve problem-solving skills, the main trick is that you still need to assemble the proper teams to address the “What”
part of the equation.
Next, come, At its core, design thinking -a a problem-solving methodology that must be done by product and developer teams to
solve the problem from a customer's perspective. The only true source for the
solution lies in solving problems by prioritizing the consumer's needs starting
with “Who” is impacted by the problem.
It can not begin without a deeper understanding
of understanding users' experiences, motivations, and problems. Now that we
know what customers need, how they think, you can deduce how to solve it.
The Power of Product Thinking
Thinking about products gives designers to
create their customer experience strategy.
If you as a designer can understand what is your customers' perception
of your brand, It helps you understand the user experience of a product as a
whole; not purely as Interaction- and Visual- Design of features. It gives the
power to make the right decisions, solve real-world user problems, and thus
reduces the risk of creating something that no one wants.
If you want to build a product that stands
out, you must focus on building the right features for the right people.
The key benefits of power thinking are as
Knowing and understanding customer needs is at the center of every touchpoint, and You’ll get a better understanding, identifying, and analyzing of how your product can meet the needs of your customer. Product thinking tells you where the real opportunities are for growth and give a deep understanding of the ROI of any product. With the help of that, you can continuously grow your product and achieve a return on investment.
The sooner you make a change, the faster you can move, and product thinking enables you to change your product quickly depending upon the feedback you receive. Achieving product-market fit is key to a successful business and Your product will have a better fit with changing customer and market needs. You’ll be able to introduce real customer insights to real products before they launch., and can also validate actual benefits and learn from what you deliver. You’ll optimize the profit from your product Thinking in products gives a clear sense to the designer of what's important to users, and makes sure designers build the right features for the right people and tackle real problems people have in the right direction. It enhances the ability to make well-informed right decisions that define the success of your products. As Product Management and UX Design Products are closely connected to the product, product Thinking helps them to work on work on the expression of the idea and therefore leads to stronger products. And that's exactly what Product Thinking is, the next big thing in UX Design.