AR & VR Future Trends & Predictions to Grow Your Future Business

Imagine, while shopping, you view a bag of coffee beans through your phone's camera, or imagine how your boring class turns into an interesting one when you learn complicated concepts easily via 3D AR modeling. Sounds cool, right? This is augmented reality. Augmented reality (AR) is an interactive experience of a real-world environment that has seen unprecedented growth in the new-age tech world. These days, pretty much every industry from healthcare to manufacturing has shown some intensive growth records in the field of Augmented Reality.  This technology sure is going to continue its growth in the software field, and AR is making waves in global businesses. By the end of 2020, AR active devices were expected to grow at a compound annual growth rate of 598 million units and are projected to grow to 1.73 billion by 2024. Here are ten fascinating augmented reality trends which we are we are expecting to mature and prevail soon.

Combining Artificial Intelligence and Augmented Reality Offering a Unique Experience 

Augmented reality and artificial intelligence (AI) are closely related technologies to increase users' perception of the real world. The intriguing partnership of Augmented Reality (AR) and Artificial Intelligence (AI) is a match made in this digital world as high demands placed upon augmented reality software simply cannot rely solely on human programming.  By leveraging new and emerging technologies, many social media applications that we are using today are developed with a combination of augmented reality and artificial intelligence. For example, Snapchat and Instagram have an AI (artificial intelligence) component with various fun filters like the dog filter, bunny ears, pig filter, etc. which are based on consumer-facing applications.

AR will play a role in shaping the future social media trends as these applications do not function unless and until both AI and AR are combined and operated. Because there are 3.81 billion (continue to grow) active social media population worldwide, recent research reveals that the AI for the social media market is projected to grow more than $2.1 billion by 2023. AI and Artificial Intelligence is helping giant social networking companies, exploring the full potential of social advertising.

Augmented Reality in Education and Training

AR technology provides virtual examples and adds gaming elements to support textbook materials that can turn an ordinary class into an engaging experience, helping students better remember the information they've just learned. By using augmented reality technology, any information or data can be passed to a learner in real-time and helps in problem-solving, collaboration, and creation to better prepare students for the future. Reports by markets and markets propose that augmented and virtual reality in the education market is set to revamp the world's conventional learning model, with a swift growth, targeting USD 19.6 billion by 2023.

AR'S connections with VR bridge the digital world

Augmented reality (AR) is becoming more common in social media, and Facebook is a clear example of it which beliefs in augmented reality and virtual reality environments. As major technology firms race to roll out augmented reality products, the arrival of virtual reality and augmented reality results in connecting people, and socializing them in today's fast pace world.  Virtual and Augmented Reality Could Take Online Meetings to the Next Level where users can see one and another and at the same time, they can interact with each other. Estimates suggest that in the coming years, sales of augmented and virtual reality (AR/VR) headsets will show massive growth. As we look ahead to 2021, it will be exciting to see the scope and opportunity that augmented reality provides.

Augmented reality in the automotive industry 

 No industry has embraced Augmented Reality like the Automobile is making use of augmented reality and artificial intelligence technologies to mark their presence in the market. One of the more clear applications of this technology is An automotive head-up display or automotive heads-up display also known as an auto-HUD. HUD is a transparent display that is mounted onto the dashboard of the car and helps drivers to process information that supports their view of the road. Even, though BMW Group has teamed up with Accenture PLC to develop a new augmented reality app that allows customers to experience a new car in their driveway without having to go to the dealership. Artificial intelligence (AI) and augmented reality (AR) are already riding in large-scale automobile companies like Tesla, Toyota, Mercedes-Benz, and Volvo. With the advancement of technologies like AI (artificial intelligence), the automobile industry will show some significant leaps to showcase new vehicles to customers in recent years.

Extended Augmented Reality in Medical Practice 

One of the augmented reality latest trends in healthcare using AR, MR, and VR is XR. Extended Reality (XR) is the umbrella term for environments that combine the real and virtual, Augmented Reality (AR), and Mixed/Merged Reality (MR) that enables medicinal experts to picture organs in 3D and 100% scale.

Very shortly, healthcare and medical practitioners will be able to 'swipe' between these three technologies within the same application, and also serving as a tool kit with the ability to pick and choose the different apps inside a platform according to the specific use case or the specific needs of a patient. Also, when AR is paired with the advancements will be used to provide specific health benefits.

Augmented Reality in Your Marketing Strategy

Today, augmented reality (AR) is an emerging trend in the marketing strategy, boosting your sales and giving your brand an extra reputation. In this evolving industry, many eCommerce store owners are adopting AR technology. AR allows eCommerce customers to examine the quality or suitability of a product when they're shopping online in their environment. For example, online jewelry retailer Collection's app launched an AR feature earlier this year called "Xperience" to an AR feature called "Xperience" to let customers virtually try on the jewelry. And then, Mikasa is also a great augmented reality eCommerce app that helps to Build your room in 3D with a floor planner and use Augmented Reality to view products. With so many apps, AR is changing the eCommerce landscape as 63% of customers say AR would transform their shopping experience. Augmented reality is predicted to be a bigger sector in the sales and marketing industry that is expected to grow at a compound annual growth rate of 43.8% from 2021 to 2028. 

As we can see from the above, this is only the beginning of augmented reality. Augmented reality is the future of many industries and it is lining up to the growth of any business by its visual overlay. From healthcare and travel to advertising and traffic,  AR in a digitally enhanced version of reality will advance humanity. Therefore, we should try to use AR and its innovations to make better and more confident decisions,  making our lives better and easier day by day.