As one of the best digital marketing companies in India with a decade of experience, our experts are skilled in creating plans for a well-rounded social media marketing campaign. In social media marketing, we help you build credibility, authenticity, and authority.
A sound social media marketing strategy is critical in today’s world, with social media penetration in India alone growing to 58.31% of the total population in 2022. Social media affords a brand the opportunity to engage with consumers directly, building trust through consistent brand image and value communication. By creating helpful and meaningful content, we help brands build authority in their domain that resonates, informs, and educates the audience, thereby creating trust and loyalty. Mplussoft has a team of dynamic individuals that believe in a strategic-driven approach to help you grow and build a loyal customer base that believes in your brand and its products and services.
Our social media experts carefully analyze each aspect of the business and create effective social media strategies to help you grow your brand.
The first step is to identify the brand's goals - engagement, subscriptions, lead generation, etc. and to determine the target audience and where they may be found online. This helps us fine-tune the social media strategy to the consumers, requirements, needs, and wants and to target them directly.
Next, our social media specialists create social media optimization strategy that would work best for the brand and its image. For instance, platforms like Facebook, LinkedIn, and Instagram would work well for a sports nutrition brand, but Pinterest might not.
Understanding the messaging of competitor brands, their online positioning, and their target audience will help us identify the spaces they may lack, have authority around, and the essential ideas around their content and the emotions it evokes in their audience. Our specialists conduct this analysis to create a strategy to help a brand stand out against the competition.
Depending on the audience's interest, the market requirement, and brand positioning, it will be essential to create a content mix that helps you inform, educate and promote the brand effectively. For example, a brand may require an 80% educational content mix that helps establish it as an authority in its domain and 20% direct promotional posts on social media.
A content calendar helps create consistency and plan out posts - video, graphical, informative, carousel posts - for a month in advance. It allows us to create engaging content, focus on upcoming events, plan campaigns in advance, and much more.
Once the social media strategy is implemented, our social media managers track and monitor the key performance indicators and earned media value of campaigns and posts. It allows us to adjust the course as we go if any element of the strategy is not working as predicted. Continuous monitoring will let us understand the content that best resonates with the target audience and make it a part of the social media marketing strategy.
