SEO Trends in 2021
Search engine optimization is a process of optimizing web pages and their content to attract consumers to your online platforms if you use it right. SEO is said to be ever-changing. It's accelerating as results grow ever richer and staying on top of the latest updates can be a challenge. In today's digital world, 70% to 80% of users focus on organic search results, ignoring paid listings. What's more, the first five organic results account for 67.60% of clicks in Google, and some 28% of those searches convert, resulting in a purchase.
If you want your site to claim the top spots on the search engine results page, you need to consider top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, social shares, etc to optimize your online presence to cater to these factors. Our blog gives you insights into some of the most relevant and timely search engine optimization trends you should follow, and prepare your SEO strategy accordingly. Here the list goes :
1) The role of AI in the success of SEO
Artificial intelligence, in particular machine learning, can transform how you approach SEO and is very likely to impact the future of SEO. This is why you should have some understanding of AI when creating an SEO strategy to improve your page rankings and to develop more cohesive strategies.
AI plays an important role in reshaping and executing the content marketing landscape. Google has adopted Artificial Intelligence and Machine Learning algorithms that filter search results to help give users the best answer to their queries. Unveiled a few years back, the algorithm -called RankBrain was used by Google to sort the search results. By leveraging machine learning, it helps Google understand the likely user intent of a search query.
Google has previously confirmed that its "RankBrain"AI-powered algorithm has brought a human-like perspective to Google's search results. More so than ever before, Google can better understand the likely user intent of a search query, and what they're looking for when they type in a specific query-even if it's a query Google had not previously encountered. So, now the question arises, how do you optimize your SEO for RankBrain? The best way to optimize your site for RankBrain is to offer value to your audience by simply creating great and valuable content.
You should insert keywords and phrases to create good content that people are searching for. A fantastic way to do this is to simply write content that sounds natural and conversational. Read your content out loud. Does it create a tone of voice that your targeted audience can relate to? If the answer is yes, you've done your job.
2) Voice Search will Dominate SEO
With every year seeing new technological developments, Voice search innovations like Google Assistant, Apple's Siri, and Amazon's Alexa and personal assistants are altering the landscape, and transforming our approaches to SEO. A lot of people say that voice search is "the next big thing", and it will be very surprising for you to know that around 3.25 billion people currently use voice-activated search. Investing in voice search optimization can lead to an increase in leads as half of all searches will be voice-based in 2021.
But as more people search with their voice, you need to optimize for voice search by considering your keywords. The average voice search query uses 29 words in length on average, according to Backlinko. SEO strategists will need to adjust by using more long-tail keywords that increase the probability of conversion. For example, if you do a voice search for "how do I make a pudding cake at home ", but type the words, "pudding cake recipe home."
Mobile SEO is the practice of optimizing your website for users to ensure that your site looks great and functions properly on mobile devices. According to a report from Hitwise, more than 50 percent of search queries come from a mobile device as compared to laptops.No wonder, mobile is the future of search. And that's probably why Google is overhauling mobile-friendly website optimization to show up higher in search results. To make sure your page is user-friendly, you have to ensure that Google can crawl your URLs, and make sure the following factors work well: Loads resources across all devices, Doesn't hide content on mobile versions of your site, Has working internal links, and redirects, and Boasts a UX that's optimized for any device that your visitors use.
4) Longer Content Gains Higher Search
According to our State of Content Marketing report, Articles with word counts between 2,250 and 2,500 earn the most organic traffic three times more traffic, and four times more shares. The present research was conducted as a part of the Global State of Content Marketing Report 2020 reveals that Readers spend more than twice as much time with articles over 1,000 words as compared to the articles written with fewer words. When it comes to acquiring backlinks, they also achieve 3.5 times more backlinks than articles of an average length of 901 to 1,200 words. But, then the question arises, how do you achieve this? First, break up your content into sections with H2 and H3 subheadings to introduce different sections. Keep your subheadings informative and descriptive as they are especially important for mobile sites. Second, The more relevant, authoritative sources with a solid authority score site consists, the more chances of ranking high will increase. Finally, ensure your content needs to connect with your audience and Include social sharing buttons on each page of your site.
5) Role of Featured Snippets in SEO
Don't panic. You won't have to generate long-term content to target a featured snippet. Featured snippets, which were rolled out in 2017, are selected search results that appear at the top of Google's search results to quickly answer a searcher's query. Usually located at the very top of the results page, Featured snippets show a chunk of information, often structured as a Q&A or brief bullet-point, how-to guide, and offering massive Amounts of Traffic to Your Website and can boost brand recognition. These search results pop with rating stars, product availability, pricing information, images, star-based reviews, product prices, and similar bits of information. To create snippets, target the question-based phrase, and relevant keywords. To reduce this time and remove friction from the user's search, You can use the Google search function "people also ask" for inspiration.
6) Boost Your Site with Online Video
If you want to discover new ideas to boost your site, you can use online videos that can help you to bridge the gap between search engine traffic and conversion. The Cisco Annual Internet Report forecasts that Video content accounted for 64% of all internet traffic. But, then the question arises, How can you optimize that video content, though? Make sure to optimize your videos and channel, and Insert your keyword naturally in the video title. Include Core Keywords in the Title and Description that provide a user-friendly overview of what your channel is about.
7) Image Optimization
Optimizing your images gives your website an additional chance to help boost your visibility and rankings in search. Google's search interface isn't the only tool asking about the content and keywords, it's also about image optimization and the usage of the responsive image. If the images on your website aren't optimized, then follow some optimization hacks such as reducing file size before uploading, Choosing the right file type, Using high-quality, relevant images, adding images to your site map, and Using alt tags that will improve your conversions.
Well, SEO is only getting more complex and is much more than just keywords and links. Simply optimizing keywords and meta titles won't do anything for search engines. With SEO's current trends, you have to learn the best future SEO tip from voice control to video SEO. The right SEO tools and strategies can help you that can help you optimize your website and increase organic traffic. So, start working from now. You can use it to make it happen!