Search engine optimization is a
process of optimizing web pages and their content to attract consumers to your
online platforms — if you use it right. SEO is said to be ever-changing. It's
accelerating as results grow ever richer and staying on top of the latest
updates can be a challenge. In today's digital world, 70% to 80% of users focus on organic search
results, ignoring paid listings. What’s more, the first five organic results
account for 67.60% of clicks in Google, and some 28% of those searches convert,
resulting in a purchase.
If you want your site to claim the
top spots on the search engine results page,
you need to consider top-ranking SEO performance requires attention to
many metrics, including traffic, backlinks, and social shares, etc to optimize
your online presence to cater to these factors. Our blog gives you insights
into some of the most relevant and timely search engine optimization trends you
should follow, and prepare your SEO strategy accordingly. Here the list goes :
role of AI for the success of SEO
Artificial intelligence, in particular
machine learning can transform how you approach SEO and is very likely to
impact the future of SEO. This is why you should have some understanding of AI
when creating an SEO strategy to improve your page rankings and to develop more
AI plays an important role in reshaping and
executing the content marketing landscape. Google has adopted Artificial
Intelligence and Machine Learning algorithms that filter search results to help
give users the best answer to their query. Unveiled a few years back, the
algorithm — called RankBrain was used by Google to sort the search results. By
leveraging machine learning, it helps Google understand the likely user intent
of a search query.
Google has previously confirmed that its
“RankBrain” AI-powered algorithm has brought a human-like perspective to
Google’s search results. More so than ever before, Google can better understand
the likely user intent of a search query, and what they’re looking for when
they type in a specific query—even if it’s a query Google had not previously
encountered. So, now the question arises, how do you optimize your SEO for
RankBrain? The best way to optimize your site for RankBrain is to offer value
to your audience by simply creating great and valuable content.
You should insert keywords and phrases to
create good content that people are searching for. A fantastic way to do this
is to simply write content that sounds natural and conversational. Read your
content out loud. Does it create a tone of voice that your targeted audience
can relate to? If the answer is yes, you’ve done your job.
Search will Dominate SEO
With every year seeing new technological
developments, Voice search innovations like Google Assistant, Apple’s Siri, and
Amazon’s Alexa and personal assistants are altering the landscape, and
transforming our approaches to SEO. A lot of people say that voice search is
“the next big thing”, and it will be very surprising for you to know that
around 3.25 billion people currently use voice-activated search. Investing in
voice search optimization can lead to an increase in leads as half of all
searches will be voice-based in 2021.
But as more people search with their voice,
you need to optimize for voice search by considering your keywords. The average
voice search query uses 29 words in
length on average, according to Backlinko. SEO strategists will need to adjust
by using more long-tail keywords that increase the probability of conversion.
For example, if you do a voice search for “ how do I make a pudding cake at
home ”, but type the words, “pudding cake recipe home.”
Mobile SEO is the practice of optimizing
your website for users to ensure that your site looks great and functions
properly on mobile devices. According to a report from Hitwise, more than 50
percent of search queries come from a mobile device as compared to laptops.No
wonder, mobile is the future of search. And that’s probably why Google is
overhauling mobile-friendly website optimization to show up higher in search
results. To make sure your page is user-friendly, you have to ensure that
Google can crawl your URLs, and make sure the following factors work well: Loads resources across all devices, Doesn’t
hide content on mobile versions of your site, Has working internal links, and
redirects, and Boasts a UX that’s optimized for any device that your visitors
Content Gains Higher Search
According to our State of Content Marketing report, Articles with word counts between 2,250 and 2,500 earn the most organic
traffic three times more traffic and four times more shares. The present research was conducted as a part of the Global State of Content Marketing
Report 2020 reveals that Readers spend more than twice as much time with
articles over 1,000 words as compared to the articles written with fewer words.
When it comes to acquiring backlinks, they also achieve 3.5 times more
backlinks than articles of an average length of 901 to 1,200 words. But, then
the question arises, how do you achieve this? First, break up your content into
sections with H2 and H3 subheadings to introduce different sections. Keep your subheadings informative and
descriptive as they are especially important for mobile sites. Second, The more
relevant, authoritative sources with a solid authority score site consists, the
more chances of ranking high will increase. Finally, ensure your content needs
to connect with your audience and Include social sharing buttons on each page
of your site.
of Featured Snippets in SEO
Don’t panic. You won’t have to generate
long-term content to target a featured snippet. Featured snippets, which were
rolled out in 2017, are selected search
results that appear at the top of Google's search results to quickly answer a
searcher's query. Usually located at the
very top of the results page, Featured snippets show a chunk of information,
often structured as a Q&A or brief bullet-point, how-to guide, and offering
massive Amounts of Traffic to Your Website and can boost brand recognition.
These search results pop with rating stars, product availability, pricing
information, images, star-based reviews, product prices, and similar bits of
information. To create snippets, target the question-based phrase, and relevant
keywords. To reduce this time and remove friction from the user's search, You
can use the Google search function “people also ask” for inspiration.
Your Site with Online Video
If you want to discover new ideas to boost
your site, you can use online videos that can help you to bridge the gap
between search engine traffic and conversion. The Cisco Annual Internet Report
forecasts that Video content accounted for 64% of all internet traffic. But, then the question arises, How can you
optimize that video content, though? Make sure to optimize your videos and
channel, and Insert your keyword naturally in the video title. Include Core
Keywords in the Title and Description that provide a user-friendly overview of
what your channel is about.
Optimizing your images gives your website
an additional chance to help boost your visibility and rankings in search.
Google's search interface isn't the only tool asking about the content and
keywords, it's also about image optimization and the usage of the responsive
image. If the images on your website aren’t optimized, then follow some
optimization hacks such as Reduce file size before uploading, Choose the right file type, Use high-quality,
relevant images, add images to your site map,
and Use alt tags that will improve your conversions.
SEO is only getting more complex and is much more than just keywords and links.
Simply optimizing keywords and meta titles won't do anything for search engines.
With SEO’s current trends, you have to learn the best future SEO tip from voice
control to video SEO. The
ools and strategies can help you that can
help you optimize your website and increase organic traffic. So, start working
from now. You can use it to make it