What is SEO (Search Engine optimization)

what is SEO


What is SEO (Search Engine Optimization) and how many types of SEO are there in digital marketing. In this blog, you will get a deep knowledge of SEO and types of SEO in the digital marketing world so let’s first understand.

The full form of SEO is (Search Engine Optimization) which is a process to increase the website or a web page visibility and traffic on any search engine platforms such as Google, Bing, Yahoo, and duckduckgo. It’s the best approach to reach your prospective customers and existing customers to your business.

Whenever someone does a query about something to rank your website for the same search your website must rank for that query so that users can get information for their queries. To rank your websites on the first page of Google it requires a consistent and proper work of SEO for your websites.

To rank your website on the first page of Google is one of the toughest and strategic tasks that not everyone can rank on the first page of SERP’s. Google calculates your Domain authority, Page authority as well as your page relevancy to that specific query that has been searched by the user. Therefore, you must work on all aspects of SEO to rank your website and these are the main parts of SEO are as follow:

  •  ON-page SEO
  •  OFF-page SEO
  •  Technical SEO
  1.  ON-Page SEO plays a crucial to rank your website on first of page Google you need to optimize your content and  HTML code and title and meta description for all the web pages. In the below infographic these are some points that you need to work on it.

mplussoft technologies SEO-ON page

To rank on the first page of SERP’s we need to put some efforts into optimizing these factors of ON-Page SEO.

on the title, meta description, keyword density of a web page, canonical URL’s and most important your site performance on all across devices that must have a good speed loading.

2. OFF-page is the process to help you to rank your websites but many people think that it’s the only link building process nevertheless, it is beyond link building. You need to go ahead with a strategic plan and implementations. These are some techniques that you can follow.

In the below graphics, you can see factors that are very important that you need to take into consideration and apply in your strategy.

Mplussoft technologies off- seo page

Building some juice and quality links really boost your rank on Google. what is very important you need to take quality backlinks suppose if you are ranking in the first page of Google but in meanwhile you taking some links from some websites which have higher spam score and low quality instead of ranking your website it will hamper your position.

Therefore, you need to be very strategic and considered from whom you take backlinks.

These are some approaches you can follow, you can reach some influencer, Social Media Management, Social Bookmarking sites, Forum Submission, blog directory submission, and article submission.

3. Technical SEO is the process of optimizing the crawl ability and indexing of a website checking whether all the web pages are indexed and crawled by the Bots. we check the site-structure data, site architecture, and whether it is user-friendly.

In the below graphic you can check some factors that are important for optimizing the technical SEO for your website.

mplussoft technical SEO

These are some important points that have to be considered while working on your technical SEO. first, applying SSL certificates for your website second, decrease site load time (desktop and mobile) third, eliminate 404s or broken pages or link from your web pages, fourth, eliminate mixed content issues fifth, Eliminate duplicate contents from your business last but not least, disavow toxic backlinks and create an XML-sitemap where there are various online platforms available you can generate a sitemap for your website then you can submit it.

These are points and strategies that you need to keep in mind if you want to rank your websites. As we are aware that SEO is an ongoing process you will not see the result in just one day, a week, or a month you need to work consistently on your website then you can expect the result within 3 to 6 months.

Mplussoft technology is a result-oriented and trusted company in Pune, India. we provide various services such as software development, mobile application development, and digital marketing services, and all other software services for your business. Contact us today for the services.