Return on Investment (ROI) is a popular profitability metric used to evaluate how well an investment has performed.
Digital marketing ROI is the measure of the profit or loss generated by digital marketing campaigns.
The fundamental formula for calculating your digital marketing ROI:
ROI = (Gains from the investment the cost of investment)/(cost of investment)x100
The fundamental terms for calculating your digital marketing ROI:
Digital Marketing Channels which helps to generate Highest ROI
Email Marketing
SEO(Search Engine Optimization)
SEO optimizes your website to improve organic search rankings which in turn increases sales. Search engine optimization is a powerful digital marketing channel that delivers higher ROI.
Paid Search and PPC
PPC stands for pay-per-click. In PPC, advertisers pay an amount each time one of their ads is clicked.
Search engine marketing (SEM) uses paid tactics to position companies on the first page of search results.
Social Media Marketing
Content Marketing
Content marketing is a technique of creating and distributing valuable, relevant, and consistent content to attract a potential audience to your website.
Metrics in Content marketing that helps to measure ROI include traffic, clicks, time spent on a page, unique visitors, returning visitors, actions are taken, and conversions.
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